The SFBA Fashion Network brings the blizzard to the West Coast


On January 29th, the San Francisco Bay Area Fashion Network hosted its second annual SNOW all-white fashion event. Showcasing winter looks from the Bay Area’s leading couture lines (Acta Non Verba, Cari Borja, Daniel Sudar, Dcepcion, gr.dano, Dahae Kim, Verrieres & Sako, and Joseph Domingo), the event was a knock-out leaving much to be anticipated for what’s next.

The SFBA Fashion Network was founded by Joseph Domingo in 2010 and kicked-off at a modest fashion show at Pigment Cosmetics (SNOW 1). The event was more of a social gathering than a display of new style for the city, but SNOW’s invitation-only gathering of the Bay Area’s fashion elite conquered a formidable challenge yet to be accomplished by any event producer: uniting the industry.

Event producers Acacia Switchblade O'Boyle, Janice Bailon, and Owen Buenaventura (stylist). Photo by Ed Jay.

“I can’t hate him!” said fashion show choreographer Charleston Pierce after SNOW 2,  anxiously awaiting the network’s full potential while recognizing the growth. SNOW 2 moved to a bigger venue (the Atrium of One Market St.), bigger production, more guests (600) and a larger more cohesive display of fashion styled by Owen Buenaventura.

Kelly Tanimura and Aubrey Rinehart wearing Acta Non Verba by Hector Manuel. Photos by Ed Jay

Helium couldn’t have been prouder to see new looks for Silicon Valley designer Hector Manuel of Acta Non Verba opening the show. Hector was featured in Helium’s Atomic Fashion Show and “Jamie Bond” photo editorial in 2009 and in the Revival Fashion Show campaign in 2010. Continuing to be inspired by women and their strength, Manuel uses unique metallic fabrics to pay tribute to the female form.

Dcepcion. Photo by Ed Jay.

Worn here by a new face with a swagger that really stirred the crowd, designers Daniel and David Conception founded the fashion line Dcepcion in 2007. Offering handmade, edgy, modern yet wearable pieces for both men and women, their work has been featured in publications such as Women’s Wear Daily, California Apparel News, SF Chronicle Style and 7×7 Magazine.

Cari Borja. Photo by Ed Jay.

Hitting the fashion scene in 2001 after earning her Ph.D. in cultural anthropology from the University of California, Berkeley, Cari Borja fashions has been showcased in numerous prominent events including the Gen Art’s 2004 Fresh Faces in Fashion and 2006 San Francisco Fashion Week. All made in her Berkeley production studio, Borja’s unique off the rack looks cater to academics and intellectuals, musicians, visionaries and writers.

Dahae Kim; photo by Ed Jay.

Originally from South Korea, Dahae Kim specializes in conceptual menswear design. Her style focuses on ethos; dark, asymmetrical, conceptual, complex, and structural.

gr.dano Photo by Ed Jay.

Jill Giordano and Brian Scheyer are the design duo behind women’s San Francisco’s ready-to-wear label gr.dano. Incorporating structure as a signature design trait, the designers take it one step futher with a standout collection of dresses and separates resembling modern chic. Actively supporting Bay Area design talent, Jill is both a graduate of the Academy of Art University SF and currently an instructor in their Fashion Department teaching Master’s studies in pattern making.

Chris Stephens wearing Daniel Sudar. Photo by Ed Jay.

In Helium’s coverage of the 2010 San Francisco Chic Fashion Week (Elemental E-DITION, page 30), we admired the premier of Daniel Sudar‘s menswear collection for its edgy sophistication calling it “potently viable.” We meant we could tell it was really going somewhere. But at SNOW 2, Daniel Sudar did nothing short of arrive and conquer. Showcasing silk suits, jackets and vests, Sudar’s mastery of the male form even went as far as pulling off the men’s capri — an emerging style we have had little hope for.

Verrieres & Sako. Photo by Ed Jay.

The Verrieres & Sako collection epitomizes a day-to-evening wardrobe filled with techniques, detailing and silhouettes translated into effortless, wearable collections. Every look is sophisticated and modern combining femme fatales and silver screen glamour with a modern sensibility. The line has been featured in Gen Art’s Fresh Faces in Fashion, InStyle!, Vogue Japan, Life, WWD, Apparel News, Z!NK, San Francisco Chronicle and on E!

Joseph Domingo. Photographs by Ed Jay.

The audience went wild when Joseph Domingo‘s first look came down the runway. But it wasn’t because they all had been invited by him. It wasn’t because he was the host for the night and the founder of the SFBA Fashion Network. It wasn’t because he was the finale. It wasn’t even because model Linda Steadman, wearing Domingo’s first look (left), has a walk so fierce she leaves the granite floor charred below her feat. No; it was the unmistakable gasp of perfection, machismo, curves, and tenured sophistication that defines Joseph Domingo’s couture.

But who is Joseph Domingo? And how has the SFBA Fashion Network managed to evoke such promise in a community even Mr. Pierce describes as “vicious?”

Only The Collection will tell.

Written by Matthew Mountford
Photography curtesy of Ed Jay

Special thanks to SWATI Couture for dressing me for the event!



  1. […] This post was mentioned on Twitter by DANIEL SUDAR, Helium Magazine. Helium Magazine said: San Francisco Bay Area Fashion Network brings the blizzard to the Bay Area! | SNOW 2 | Acta Non Verba | Cari Borja… […]

  2. […] with dolls under the table so that I wouldn’t get caught.”  -Joseph DomingoSnow, Paper dolls and Silicon Valey are just a few of the things that Joseph Domingo and Hector Manuel […]

  • #FashionTech

    A blog promoting the evolution of the San Francisco Bay Area's fashion industry and evangelizing the Digital Manifestation of Fashion as the medium adopts technology.

    | Where Fashion is Electric |

  • YoutubeCategories