The Fitness Expo Comes to the McEnery Convention Center – Getting Healthy in Silicon Valley

07|18|2012

Making tribute to what’s under ALL fashion, health and fitness enthusiasts gathered for California’s largest and best-known fitness event, TheFitExpo, making its first ever appearance to San Jose, over the weekend.

Presented by Bodybuilding.com and sponsored by Subway Restaurants, the two-day event, held at the San Jose McEnery Convention Center, was full of informative booths, physique-minded competitions, and the latest in technology and gadgets.

The 143,000 sq. ft. of exhibit space seemed overwhelming, but was no match for the free Bloodhound App, which when downloaded, scouted out booth locations and displayed maps of the Convention Center right on users’ mobile device. For those who wanted to roam out on their own, there were enough samples of energy drinks and protein bars to keep one hydrated, amplified, and keyed up for the lively environment.

In the Healthy Eating & Living Pavilion, live cooking demonstrations and samplings entertained onlookers. Both days featured top instructors Stephanie Woods (certified nutritionist and online personal trainer) and Bryan Au (Raw Chef and author of Raw Star Recipes). Woods talked about childhood obesity, the importance of supplements, and how bad diets creep their way in. She did not leave without whipping up some protein-packed cinnamon-infused pancakes, and paying each of her guests with special attention.

Bryan Au showed his audience the ‘Raw Star’ way by sharing his love of the planet and the value of his no-heat “cooking” methods. Au demonstrated his 5-Minute No Bake Raw Chocolate Cake, which, seriously, was no bake.

It was hard to miss the Gracie Woods Jiu-Jitsu competition, where ground fighting, chokeholds and forcible wrestling moves wowed the arena.

For some vendors, it was a time to reveal the latest in health and fitness technology. Cell Shield showed their self-adhesive electromagnetic field absorber that protects cell-phone users from the dangers of radiation.Webexercises.com presented an App that sends prescriptions for exercises straight to email. The San Francisco start up, Square, co-founded by Twitter’s Jack Dorsey, passed out free Square Card Readers, which enables businesses to accept credit cards on their Android, iPhone or iPad.

Overall, there was something for everyone to look at, experience and win. Participating companies were friendly and the crowd was diverse. Fans didn’t even mind waiting in line to get an autograph by MMA member fighters.

For more information on the Fitness Expo, please visit:

http://www.thefitexpo.com/TFESJ_exhibitors.asp

Event overview by Amanda Holst

Copy-edited and photos by Sophia M. Papadopoulos

A special Thank you goes to Media and Press Coordinator, Monica Gillen from Creation Entertainment.

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