Santana Row’s 3rd Annual Summer Fashion Show and Poolside Soiree


Santana Row held its 3rd Annual Summer Fashion Show and Poolside Soiree this past weekend, May 14, 2011. The soiree was held at the Santana Row residential loft. Although the weather was a bit on the dreary side, the hot, new summer fashions that graced the runway surely made up for the no-so-sunny weather. As guests made their way past the teal Tesla sports-car adorning the entrance-way of the show’s venue—Tesla Motors, a new interactive showroom on the Row—they were welcomed by various vendors who had their posh items on display. Guests were also treated to sumptuous hors d’ oeuvres from various Santana Row-based restaurants, and were refreshed by Smart Water and various wines from bay area vintners.

This year’s show featured 21 well-known designers. Some of the bigger names in fashion included the ever-present Anne Fontaine, Donald J. Pliner, and Tommy Bahama, along with newcomers to the Row, Jest Jewels, Big Buddha, and Free People. However, the literal bell-of-the-ball designs that made their fairytale entrance were the Priscilla of Boston wedding gown collection. As the models made their way down the runway, any brides-to-be in the audience had a perfect chance to imagine what gown would be the perfect one for them.

Another hit at this year’s show was that of the canine persuasion. As some of the male-models sported designs by Brooks Brothers and Cole Haan, it was difficult to decipher who the audience was cheering for more—the male-models or their canine companions. I have to admit, both were pretty cute.

Guest emcee Taylor Armstrong from “The Real Housewives of Beverly Hills” made a special appearance at the show, as she was present to raise awareness and funds for the Family Violence Protection Fund; a cause close to her heart. 20 percent of ticket sales benefited the cause, which assists in preventing violence and supporting those affected by it. After the show, guests were welcomed to take their photo with Taylor on the red carpet and in front of the Santana Row logo backdrop. The glamour of Beverly Hills was certainly present, as guests experienced what it is like to receive the red-carpet treatment while the flashes of cameras captured their image.

Along with the post-show after-parties and special shopping opportunities, guests were also welcomed to visit one of the residential lofts on the Row, so they could experience what it would be like living in the fashion Mecca of Silicon Valley. Views from either side of the two-bedroom loft did not disappoint. On one side, the view was of the Hotel Valencia Plaza. On the opposite side of the three-story loft was the view of the outdoor patio where current residents relax and soak up the California sun. No matter which of the two rooms a potential resident would chose for their night-time oasis, both were very posh and comforting–a perfect escape from a long day’s work. At the loft, guests were also treated to a wine selection, along with tasty mouth-watering appetizers. Many of the models in the show were also mixing-and-mingling with the guests, as they too enjoyed refreshments after the show. The loft was exceptionally modern with a hint feeling of New York, but with the ease and ambiance of California living.

All in all, this year’s show did not disappoint, as there was a happy ending to a fabulous event. So, before you plan your summer vacation, make sure to hit the Row and get yourself a hot, new outfit for a sizzling new look.

For more information about Santana Row, please visit:

Review and photos by Sophia M. Papadopoulos

Tesla Motors photo courtesy of



Great article! As always, Helium is here to tell the Valley what's hot right now :) Fabulous article.

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