HELIUM MAGAZINE TO DEBUT AT THE LARGEST FASHION SHOW ON THE WEST COAST
On May 15th, 2010, Helium Magazine’s Elemental Fashion Show Issue (Volume 1. Issue 1) will launch at Stanford’s Charity Fashion Show: the largest fashion show on the West Coast!
Each year Stanford’s Charity Fashion Show produces a top-notch event, but in 2009 they broke the mold and laid out the largest fashion show on the West Coast with a 72-foot white glossy runway, 37 designers from around the world, and over 1,000 guests.
This year, CFS is on a mission to not just produce another top-notch show, but put themselves in the history books. They’ve extended their runway to a staggering 220 feet with a diamond end that circles a press section. Their magnificent white tent will hold nearly 2,000 guests and top-industry professionals from across the bay area.
The 2009 show displayed major industry names such as Andrew Christian, Aussiebum, Claiborne by Bartlett, Me&Ro, Nanette Lepore, Oscar de la Renta, Shin Choi, and Tadashi. While the announcement of the 2010 lineup is highly anticipated (move over iPad?), rumor has it Betsey Johnson will be returning with a FULL showing of their lingerie line. And, Tosca Soraya is expected to make her US Premiere at the show.
Helium is proud to announce that CFS 2010 will not only feature top designers from around the world, but some of Helium’s favorite designers from right here in the bay area. Kent Denim, who was first featured in Helium’s Atomic Fashion Show, will be launching his new line at CFS (available at the Blues Jean Bar). SWATI Couture (featured in the Atomic Fashion Show and in a 6-page photo editorial in the Elemental Issue) will also be featured in the show.
Pending confirmation of a formal partnership between CFS and Helium Magazine that has been brewing over the course of the last year, Helium is proud to finally release an advertising campaign for Charity Fashion Show 2010. The advertisement below (to be published in the Elemental Issue) features CFS model DeAnna Basques wearing a hand-died dress by SF designer Danielle Pettee. Photography and artistic direction by Helium’s Art Director, Jack Husting.