Everything Is A Remix

My post last week called “What technology can learn from fashion’s free IP” digested some big trends comparing the cultures between creative and tech. But it also scraped some ideas from Johanna Blakley’s TED speech that goes even deeper into explaining how copyright protection in the fashion industry would, at some degree, allow people to own “seminal building blocks” of fashion.

I think it’s really interesting how angry people can get when their ideas get “stolen.” And I can’t say I’m free from the twitch when I see a clear rip-off.

But, I subscribe to what I now call the “Everything Is A Remix” mentality as laid out by this video series. Essentially, it says that there is no such thing as true originality as we see it in our heads. Everything has been done before in some fashion and it is impossible to create anything new without looking to our surroundings for inspiration.

More importantly, it’s also notable that nothing “unique” can be successful without having an air of familiarity to the consumer. Everything, from the iPhone and iPad to the newest couture look on the runway, is a remix of something past.

If you don’t have a huge amount of time, I recommend skipping to the fourth video.


Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.

Everything is a Remix Part 2 from Kirby Ferguson on Vimeo.

Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.

Everything is a Remix Part 4 from Kirby Ferguson on Vimeo.




  1. […] a series called “Everything is a Remix” that we shared last month, Kirby Fergusun does a detailed analysis of major innovative […]

  2. […] startups that weren’t founded by people who come from fashion goes on and on. According to the Remix philosophy, all of these founders must have stolen and manipulated their ideas from someone else who, unless […]

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