Couple Rojo

Going Firal: One Couple Transformed Into 18 People

08|09|2013

This photo editorial by artist Nacho Rojo is truly incredibly. Seen by over a million people, the photographs portray Rojo and his girlfriend as strikingly different characters from across the world and time. It’s almost hard to believe that styling can change someone’s appearance and identity so dramatically.

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What I like most about this editorial is that the pose is exactly the same in every picture. If you look at the 13 magazine covers that I have published, they all show completely different people and express completely different moods. And yet, they are all just pictures of people’s faces.

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The couple in Rojo’s work don’t change either,which raises the question of how we judge and identity other people. On one hand it breaks down stereotypes by proving how little we are all separated. On the other hand, it shows how much control we have over our identity.

What do you think?

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