- Helium Magazine
“The time has come for artisanal producers to take back the term “premium” from the fakers that are making pants out of denim fabric and not remaining true to the heritage of blue jeans,” says denim brand Tellason. Founded and based in San Francisco, designers Tony Patella & Pete Searson have a true affinity for authenticity. Their jeans are made here in San Francisco, just like the first jeans were made for the gold miners over 100 years ago.
- Alicia Alvarez
For Liberian designer May Roberts Elliot, the creative process starts with a fever pitch. Her unique approach to fashion design…
Interview with Bay Area model Aubrey Rinehart wearing San Francisco Shirt Company from Santana Row
Local boutique store carries killer urban wear and a desire to promote fresh, local talent.