Be A “Diva” For a Worthy Cause


Simply Smashing!, a boutique that sells unique, sexy, and eccentric fashions, jewelry, and art in downtown Campbell, was host to Diva Day, an event that is held in-store every 6-8 weeks in the hopes of raising awareness and funds for the fight against breast cancer. During Diva Day, patrons are encouraged to “get their sexy on” and unleash their inner diva as they peruse the store in their pursuit of finding something unique and sexy. Many of the items sold there come from Paris, Spain, and San Francisco, and are truly one-of-a-kind.

This past Saturday, January 22, 2011, patrons were welcome to take part in complimentary services that were offered during the Diva Day event, such as facials, massages, glamor photos, and even their pick of tasty chocolaty treats…did I mention the champagne?

Deb Rohzen, owner of Simply Smashing!

What’s great about the Diva Day event, is that it is held and run by five local business women who not only want to bring beauty, comfort and sass into the lives of others, but they do so while promoting a worthy cause: breast cancer awareness. Deb Rohzen, owner of Simply Smashing! stated that, “through Diva Day, not only do we promote local businesses started or run by women, but we also promote local artists, jewelers and designers, while at the same time bringing more awareness to breast cancer.”

Carla Schwartz of Spirit of Health - Therapeutic Massage

Carla Schwartz, who offered complimentary massages to guests as they walked in the store, has participated in over 20 breast cancer walks in the city. Any tips she received from the day’s event went towards her raising money for the breast cancer walk that she will be participating in again this year.

Liza Jensen, owner of Bella Diva

Liza Jensen, owner of Bella Diva, a beauty society that caters to women looking for specific skincare and makeup products, and co-host of “Diva Day,” offered free facials at the event along with sample skincare products. Initially starting “Diva Day” in her home about a year ago while holding Bella Diva parties, she too was enthusiastic about the prospect of women helping women in business and in life.

Jeanette Hartley of Desserts by Jeanette

Jeanette Hartley, another local business owner, tempted guests with her sumptuous desserts, which included: Chocolate-dipped strawberries, cookies, brownies, red velvet mini cupcakes, and many more chocolate treats that were hard to pass up. Once you tasted one, you wanted to taste them all…at least I did. All desserts are homemade by Jeanette and can be custom-ordered. Jeanette’s sweets are perfect for clients looking for special cakes or desserts that are unique and beautiful edible works of art.

Jeanine Brown, a professional boudoir and wedding photographer, was offering fun and flirty glamor photo shots for any woman wanting to unleash her inner diva. All photos were taken on a plush black velvet couch with hot pink velvet throw-pillows, a peacock feather fan in hand, and a pink boa wrapped around each willing diva. Now what woman can resist all that glamor?

Bella Diva Cosmetics and Skincare Products

So if YOU want to be a “Diva for a day” while also supporting a great cause, then please make sure to visit the following websites for more information about the next “Diva Day,” or if you want to learn more about the women profiled and their businesses/services:

Fabulous facials by Bella Diva featuring Beauty Society: or

Simply Smashing shopping:

Spirit of Health:

Desserts by Jeannette:

JB Photography:, or

Being a diva never felt so good!

Event Review by Sophia M. Papadopoulos



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