It couldn’t be more ironic that despite being an industry based on setting new trends, fashion has been anything but…
Welcome to Helium Magazine’s 2012 FashionTech Industry Report; our analysis of the $1.4B of venture capital invested into fashiontech startups last year. But before we begin, we look at how the Bay Area’s Fashion Show Bubble lead to this focus on Fashion + Tech.
Nothing is unique. Nothing is original. Nothing is uninspired. And nothing can ever be successful without having an air of familiarity…. In this 4-part video series by Kirby Ferguson, music, fashion and technology is broken down by timeline and proven to be nothing more than evolutionary remix.
New to 2013, Helium Magazine’s “Twisted Fiction Series” explores the unbelievably true stories behind the fashion industry’s most dynamic individuals. We begin with model, choreographer and fashion show producer Charleston Pierce and the battle inside of his head.
A look at the brand and business model of Fashtech e-commerce startup Everlane: the ignorance, the deception, why I wouldn’t want to compete with them, and why I would sure as hell fund them.
Just last November, San Francisco based menswear company Aksel Paris announced a $500k angel investment that would create a go-to place for chic European menswear in the U.S.. Now with the launch of Sharpmen.com, the company has found new roots in vintage American culture as they look to the future of online shopping.
As Randi Zuckerberg announces a “Silicon Valley” reality show for BRAVO and NBC’s “Fashion Star” charges through it’s first season, I can’t help but notice that however great of ideas they might be, they just aren’t resonating with the people that matter most. Here’s some thoughts on what the industry leaders are thinking and where these great ideas have gone wrong.