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Santana Row’s 5th Annual Summer Fashion Show and Poolside Soiree helps Kick-Off the Summer Season

Santana Row held its 5th Annual Summer Fashion Show and Poolside Soiree this past weekend, June 1, 2013. The soiree was held at Santana Heights, the Row’s premiere residence.Although the weather was hot, the fashions were hotter. As guests made…

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Check Out iiMUAHii’s First R2Wear Collection Post-Project Runway

Project Runway Season 10 fashion designer Elena Slivnyak releases her first ready to wear collection in her iiMUAHii label since being on the show.

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That’s A Wrap: Cinequest 23 Ends on a Magical Note

Creativity, innovation, and the power of film was unleashed at Cinequest 23 this year. And to celebrate the end of 13 days of film, friends, and inspiration, Cinequest held its annual closing night film screening at the majestic California Theatre.Before…

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APP REVIEW: FashionClyp Takes On Swirl And App Overload With Personality

It couldn’t be more ironic that despite being an industry based on setting new trends, fashion has been anything but an early adopter for technology. The rest of the world has kept a hot pace on innovation while many fashion…

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Your Idea Is Now Mine, You Non-Techincal Swine

OPINION: Snapchat founders are being sued for stealing the idea from a third founder, but is Facebook and every other startup any different? In the FashionTech space, almost no founder is from the fashion industry and disruption is being sacrificed because of it.

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Google Glass Will Either Be Sexy Or A Segway

If Sergey Brin can’t turn Google Glass into a sexy fashion statement, he may find the over-hyped product came before its time and himself – like the Segway owner – dead in a ditch.

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Harrison Ford Receives Maverick Spirit Award at Cinequest 23

Indiana Jones, Han Solo, Dr. Richard Kimble: These are a few of the iconic roles that Harrison Ford is known for. So to celebrate this veteran thespian who has entertained millions throughout the years, Cinequest chose to honor him as…

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Going Firal: One Couple Transformed Into 18 People

This photo editorial by artist Nacho Rojo is truly incredibly. Seen by over a million people, the photographs portray Rojo and his girlfriend as strikingly different characters from across the world and time. It’s almost hard to believe that styling can change someone’s appearance and identity so dramatically.

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Going Firal: ADHT Shirts Find Comedy In Anthropomorphic Animals

Currently going Firal (Fashion going Viral) on imgur.com, ADHT Shirts finds a niche in comedy associated with anthropomorphic animals.

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Sorry Investors, Everlane Is Crowdfunding It To Canada

Everlane’s CEO Michael Preysman could very well be the shrewdest man in fashion and tech. Instead of raising more money from investors, the company has launched a crowdfunding campaign that will both fund the growth and show the demand.

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TripleLift Raises $2.1M To Build Fashion Ads That Trend

With a new $2.1 million seed round lead by True Ventures, TripleLift is expanding their social advertising campaigns that look to leverage social sharing. Last October they worked with Gucci to create banner ads with “Pin It” buttons allowing the images to go viral and have since worked with major brands like Martha Stuart, Puma, H&M and Armani Exchange.

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You’ll Never Guess What $70B Company Is Starting A FashionTech Label

What company is starting a FashionTech label? Here’s some hints: They have an annual operating revenue of $70 Billion, They employ 546,000 people, They were founded in 1775, They run the largest vehicle fleet in the world, They spend $1.1 Billion on gas a year, And they had a $15.6 Billion deficit in 2012. Give up?

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Show Him You’re Randy With Tech Couture

INTIMACY 2.0 is a high-tech fashion project by artist and innovator Daan Roosegaarde of Studio Roosegaarde that explores the relation between intimacy and technology. Its high-tech garments entitlted “Intimacy White” and “Intimacy Black” are made out of opaque smart e-foils that become increasingly transparent based on close and personal encounters with people.

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Cinequest 23: Film, Friends, and Innovation

As Hollywood celebrated its biggest night in entertainment—the 85th Academy Awards—Cinequest, Silicon Valley’s most innovative and creative film festival, also celebrated its biggest night of the year–Opening night and film premiere on February 26, 2013.

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Runway Reversal: At PETA, Animals Wear You

You had my apathy, now you have my curiosity. Taking a step in the opposite direction of extremism, PETA’s new ad campaign shows how quality production and tone can make an effective message.

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February Roundup: 17 FashionTech Startups Raise $320M

17 FashionTech startups raised $320M in February: Plum Perfect, Valyoo, Ellie, StyleSeat, Bombfell, Rivet & Sway, Business of Fashion, Inverted Edge, Pinterest, Living Proof, Warby Parker, FashionValet, Trendsbrands.ru, StyleHaul, Stitch Fix and ShopSpot

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Personal Shopping Startup Stitch Fix Raises $4.75M Series A

San Francisco Fashion Tech startup and personal styling service Stitch Fix has raised $4.75 million from Instagram investor Baseline Ventures and Lightspeed Partners. Founder, CEO and former Polyvore Blogger Marketing Manager Katrina Lake tells us more.

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Behind The Scenes With Dior And Jennifer Lawrence

We thought Jennifer Lawrence looked over-photoshopped in her Dior campaign, but new behind the scenes images show she really is that gorgeous.

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StyleHaul Picks Up $6.5M Series B, Proves Hauler Videos Aren’t Just A Fad

StyleHaul picks up a $6.5M Series B investment from Bartelsmann’s Digital Media Investment arm proving that fashion hauler videos aren’t just a silly fad.

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[video] And The Fashion Show Disaster Award Goes To…

We’ve all seen models fall down and stumble, but have you ever seen a fashion show end with chairs and a table being thrown across the room?

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[infographic] The Secret Costs And History Of New York Fashion Week

What if I told you that New York Fashion Week was only 20 years old? And what if I showed you why a fashion show is so expensive?

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NYC Cancels Fashion’s Night Out And The Fashion Show Bubble Has Officially Burst

NYC’s Fashion’s Night Out shocked the world this morning with an announcement via Twitter that after four huge years the event would not be held in 2013. Is this further evidence that the Fashion Show Bubble has burst?

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Russian E-Commerce Startup Trendsbrands.ru Raises $3M Series A

TrendsBrands.ru, which launched in 2011 with a $1M seed round from Russian fund Ru-Net and Kite Ventures, has closed a $3M Series A investment earlier this month from France’s Vantech. The startup was founded by Anastasia Sartan who admits she still hears surprised exclamations from her fellow citizens: “Clothes on the Internet? You can’t try them on!”

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Phone Halo Helps You Find Your Haute Couture Gloves

We’ve all been there — that excruciatingly painful moment when you realize you have once again misplaced your haute couture gloves. Are they on your front row seat at NYFW? Did you leave them on the veranda at the hotel? Perhaps…

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Eyewear Startup Warby Parker Closes A $41.5M Round With J. Crew CEO

Here I am researching an “obligatory” story on Google Glass and their potential partnership with online eyewear site Warby Parker when news hits that they’ve closed a $41.5M Series B Round oversubscribed by J. Crew and American Express CEO Millard S. Drexler. The company has previously raised $50.3M bringing their total VC investments to $54.6M in just two years.

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Pinup Girls With New Technology

Here’s a cool new concept with a photoshop tutorial actually worth buying: Pinup Girls with new technology.

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[video] How Mary-Kate Takes An Instagram

Guys… nobody even uses borders anymore.

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2012 FashionTech Industry Report: Investment Data Crunch + Infographic

FashionTech Report + Infographic: 117 companies raised $1.62 Billion in Venture Capital last year with 92% of that going to 78 e-commerce companies.

Full Report: http://www.heliummagazine.com/2012ftir-part-1-data-crunch-infographic/

Inverted Edge Raises $1.6M VC Round To Do Things Fashion In Singapore

TechCrunch today reported that soon-to-launch Singaporean fashion retail site Inverted Edge has raised $1.6 million in funding from a government-backed group of VCs.

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The Business Of Fashion Raises $2.1 Million To Cover Fashion’s Business

The fashion industry’s go-to B2B blog, Business Of Fashion, has raised $2.1 Million joining the ranks of venture backed media sites StyleCaster and R29.

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[VIDEO] 6 Poems That Prove Noah St. John Is The Lesbian Prince

Berkeley High Junior Noah St. John is someone to take note of. Only 16 years old, he was raised by a lesbian couple in Shakespearean theater and may very well prove to be one of the greatest poets of our time.

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ALL HAIL R29 FOR WINNING THE INTERNET WITH THE TARD CAT MAKEOVER!

Words cannot even describe how happy this makes me. Bravo R29… Bravo…

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2012 FashionTech Industry Report Introduction: The SF Bay Area Fashion Show Bubble

Welcome to Helium Magazine’s 2012 FashionTech Industry Report; our analysis of the $1.4B of venture capital invested into fashiontech startups last year. But before we begin, we look at how the Bay Area’s Fashion Show Bubble lead to this focus on Fashion + Tech.

Introduction: http://www.heliummagazine.com/2012ftir-introduction-the-fashion-show-bubble/

18 Tweets That Prove Project Runway’s @JackMackenroth Is The Best Thing Ever

A swimmer, model and fashion designer who competed in the fourth season of Project Runway, Jack Mackenroth is nothing short of sensational. Earning him a following almost 70k strong, here’s why @JackMackenroth is the best thing ever.

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Rivet & Sway Raises a $2M VC Round With Follow On Investment From Baseline Ventures

Stepping into the online eyewear commerce arena with juggernaut Warby Parker, Rivet & Sway has raised a $2 million VC round. Founded in Seattle in 2011, the company has raised a total of $3.3 million in capital with Baseline Ventures (the first investor in Instagram) participating in both rounds.

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Dress Him Like The CUTE WIDDLE WUBBABLE Dog That He Is!

There’s a new dog on the block, and he’s pretty damn dapper if you ask me. This 3-year-old shibu inu living in NYC has a panche for all things style and he’s sharing it with us on his tumblr blog “mensweardog.”

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The Men Of Tumblr Take Their Shirts Back

Tumblr told me you had a boyfriend, Who dressed like a girlfriend, That wore my plaid shirt of last year, It’s not confidential, It’s got potential!

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5 Infographics To Guide The Stylish Man

From shoes to collars, ties, suits and cuts, these infographics are everything you need to step out the door with your best outfit on.

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Everything Is A Remix

Nothing is unique. Nothing is original. Nothing is uninspired. And nothing can ever be successful without having an air of familiarity…. In this 4-part video series by Kirby Ferguson, music, fashion and technology is broken down by timeline and proven to be nothing more than evolutionary remix.

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Indian Fashion E-Commerce Company Valyoo Technologies Raises $10M in Funding

BANGALORE: UTV founder Ronnie Screwvala led Unilazer Ventures this week opened its account in the e-commerce sector by investing in Delhi-based Valyoo Technologies which owns sites like LensKart, BagsKart, WatchKart and JewelKart. Uniazer along with existing investor IDG Ventures India…

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Sex, Drugs, and “Rock of Ages” Comes to the San Jose Center for the Performing Arts

Big hair, loud fashion, and louder music…yes, those were some of the trends in the 80s. But it’s the music of hard rock, glam metal, and heavy metal that defined a generation of dreamers and wannabe rockers.If you grew up…

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German Fashion Mood Board Startup STYLIGHT Secures A Multi-Million Euro Series B

A win for true fashiontech! Unfortunately with the typical regard for design aesthetic, German fashion mood board site look to compete with Polyvore and Pinterest on mobile with a new Series B investment.

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Twisted Fiction Series: Charlie’s Gospel

New to 2013, Helium Magazine’s “Twisted Fiction Series” explores the unbelievably true stories behind the fashion industry’s most dynamic individuals. We begin with model, choreographer and fashion show producer Charleston Pierce and the battle inside of his head.

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Kind-of-fashiontech-similar-to-Pinterest San Francisco startup Snip.it acquired by Yahoo! for $10M

If you were “snipping” your fashion finds instead of pinning, you’ll find today that your inevitable future with Pinterest is ready to proceed.

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Refinery29 Raises $3.5 Million Through A Private Offering

Hats off to fashion news site Refinery29 who, according to a recent SEC filing, has raised $3.5 million.

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Satiate Your Sweet Tooth at Santana Row’s Newest Café: LavAzza Espression

Cheesecake, gelato, tiramisu, oh my! It was like being a kid-in-a-candy store—but for adults—when LavAzza Espression Café had its grand opening party on November 15, 2012, at Santana Row.Invited guests had the sweet—pun intended—opportunity to try some of the chocolaty…

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SPOTLIGHT: Laila in Ruaimi for Lovely

Laila for Look Model Agency
Photographer | Jen Lovely
Styling | AVER styling
MUA | Inna Mathews
Hair | Mikel Sessions
Jewelry | Orly Ruaimi

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Alas! Chris @Sacca explains why Google has spent a decade ignoring Blogger!

In an interview with Sarah Lacy for PandoDaily, investor and ex-Googler Chris Sacca reveals how the difference between “science problems” and “art problems” have prevented Google from bringing innovation to Blogger almost a decade after the acquisition.

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Santana Row Fall Fashion Show in the Park 2012

As sure as the fall leaves turn into hues of vibrant orange, cinnamon brown, and maple gold—indicating the transition from the summer to the fall season—so too is the ever-changing season of fashion. And to bring in this fall season’s…

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DATA CRUNCH: Who’s Tweeting On Project Runway’s Fan Favorite Competition?

Tensions have been high as #TeamElena and #TeamMelissa battle it out on Twitter for Project Runway’s Fan Favorite competition. After the site stopped counting votes from “Twitter Bots,” things have taken a turn…

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HELIUM MAGAZINE

2012 FashionTech Report

HELIUM CLOUD

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